| Introduction to Data Mining |
Think
of data mining like any type of mining. You are searching for something
small and valuable within something large. The only difference between
mining for gold and mining for valuable data within your database is
the work involved. Many companies have large databases of information.
In most cases it is hard to find the valuable information among all
of the useless data. The new technique of data mining extracts the hidden
information from within the source. This is accomplished by searching
for hidden patterns within the database. Most companies already accumulate
information to some degree or another. This carefully extracted data
can be used to enhance marketing campaigns, such as mailings, etc. NTH-D
provides the basics to those wanting to learn more about how data mining
can benefit their company. They will also provide examples of how the
process can be profitable for your organization. Guide
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